Let’s be real—relying on one main source of revenue as an independent pharmacy owner is kind of like riding a bike with one wheel. Sure, it’ll move... but it’s a bumpy, risky ride. If you’re still depending mostly on filling prescriptions to keep your business afloat, you’re not alone—but you are leaving a ton of opportunity (and peace of mind) on the table.
The landscape is changing, fast. Margins are tighter, reimbursement is trickier, and PBMs? Don’t even get us started. But the silver lining is that pharmacy owners are finding new, smarter ways to generate revenue—without flipping their entire business model upside down. And at Waypoint, we’re here to help you do just that.
Here are four pharmacy-friendly revenue streams you can start exploring—no massive overhaul or stress required.
1. Open a Medicare Insurance Agency (Yes, You Can Do This)
You already help patients navigate their medications—why not help them pick the Medicare plan that works best for them too? Every fall, patients walk through your doors with questions about coverage. But if you’re sending them out the door to a third-party agent or a 1-800 number, you’re missing out on a major opportunity.
By starting a Medicare insurance agency, you keep that service in-house, build patient loyalty, and earn commissions on every enrollment—year after year. The process is a lot easier than most pharmacy owners expect, and Waypoint makes it turnkey. No insurance background? No problem. You’ll have the training, compliance tools, and support you need to hit the ground running.
This isn’t just another “side hustle”—this is a long-term strategy that keeps your patients in your store and money in your pocket.
2. Launch a Direct Primary Care Clinic Right Inside Your Pharmacy
Think your pharmacy needs to stay in its own lane? Think again. Independent pharmacy owners are stepping into primary care in a big way—and not by going back to med school.
With our support, you can bring in a Direct Primary Care Clinic and partner with local physicians to create a clinic space right inside your pharmacy. It’s a monthly membership model, not insurance-based, which means simpler billing and steady recurring revenue.
The best part? Patients can see a provider and pick up their meds all in one visit. That convenience makes your pharmacy a healthcare hub, not just a pit stop. Plus, the additional traffic doesn’t just boost clinic income—it fuels front-end and prescription growth too.
3. Get Serious About Business Lending and Expansion
A lot of pharmacy owners have big ideas—adding a location, expanding their footprint, or investing in new technology—but hit a wall when it comes to financing. Traditional banks can be a pain, and most loan officers don’t really “get” how pharmacy businesses work.
That’s where our Pharmacy Lending service comes in. We help connect you with pharmacy-friendly lenders who understand your business model, your challenges, and your vision. Whether you're looking to refinance existing debt or fund a big next step, we’ll help you navigate the process without the usual headaches.
Because growing your business shouldn’t come at the cost of your sanity.
4. Optimize Employee Benefits (and Turn Savings Into Strategy)
If you’re like most independent owners, you’re probably spending more on employee benefits than you realize—and still wondering why retention is a challenge. The truth is, employee benefits can be a hidden cost AND a hidden opportunity.
With Waypoint’s help, you can evaluate and optimize your benefits package so you’re offering better value to your team while lowering your costs. That could mean switching to more cost-efficient plans, modernizing your retirement options with Pharmacy401k, or rethinking how you're structuring bonuses and incentives.
Smart benefits aren’t just a line item—they’re a recruiting and retention tool. The stronger your team, the stronger your business. And the better your margins look in the long run.
You Don’t Have to Do It All—You Just Have to Start Smart
We get it—running an independent pharmacy is already a lot. But diversifying your revenue doesn’t mean taking on five new jobs. It means working smarter, using what you already have—your patient trust, your physical space, your industry know-how—to build revenue streams that support your mission and your future.
At Waypoint, we’re not just throwing ideas at you and wishing you luck. We work hand-in-hand with pharmacy owners to implement strategies that actually fit your operation, your goals, and your bandwidth. Whether it’s launching a clinic, starting an insurance agency, or exploring new financial tools, we’ll help you add stability without adding chaos.
If you're ready to future-proof your pharmacy—and stop betting everything on one paycheck—reach out to us today. Let’s build something stronger, together.
